CASE STUDY:
SUNDAY SUPPLY CO SEO
.jpeg)
.jpg)
HOW THIS PREMIUM BEACH ESSENTIALS BRAND USED E-COMMERCE SEO TO GO UP AGAINST THE BIG BOX STORES AND WIN.
Sunday Supply Co is an Australian lifestyle brand creating some of the highest quality beach products available in a very competitive market. The team originally started out with just beach umbrellas. They have since expanded to include six new product lines with a wide variety of styles and designs including beach chairs, beach towels, beach hoodies and more.
THE CHALLENGE
High-value rankings = tough competition
Ranking for high-value keywords like ‘Beach Umbrella’ with ~33,000 searches/month Australia-wide is no easy task when you have the likes of Target, Bunnings Warehouse, and a number of other high-authority, global and established competitors also targeting the same keywords.
OUR APPROACH
The high level of competition associated with this market dictated that every possible search optimisation opportunity needed to be pursued and implemented on a regular basis in order to gain and maintain an edge over the competition.
Some examples of key areas of our optimisation strategy included:
- Strategic content optimisation
- Consistent and ongoing optimisation of all on-page elements including descriptions, images and associated metadata
- Adherence to all international language reference utilities to ensure both users and Google understand the best final location
- Improved review data and accessibility
- Regular site speed and user experience audits
THE RESULTS
- Higher numbers of qualified new users that are ready to buy
- Improved pages/session
- Improved conversion rates
- Improved transaction numbers
- Improved user experience
- Improved accessibility
- Improved revenue numbers
SUNDAY SUPPLY CO E-COMMERCE
SEO RESULTS HIGHLIGHTS:
#1 FOR
‘BEACH UMBRELLA’
#2 FOR
’BEACH CHAIR’
#2 FOR
BEACH PARASOL
#2 FOR
’RETRO BEACH UMBRELLA’
KEYWORD RANKING PROGRESS
