Sometimes it’s good to go back to basics. We’ve heard the phrase, ‘SEO’ but for those who are still trying to get their head around it all, we thought we’d explain what SEO actually means in plain english.
SEO stands for Search Engine Optimisation. SEO is a technique used to promote and improve the visibility of website pages. This will help increase the amount of traffic in a search engine’s ‘natural or organic’, (unpaid) search results. Unlike us, computers are text-driven, so your website needs to be structured in a way that the search engine “spiders” can understand. There are many ways you can optimise your website, including relevant keywords, links and providing relevant and quality content are just a few.
Don’t get me wrong, search engine “Spiders” aren’t stupid, they’re actually pretty smart.
That being said, it’s still really important to have your pages optimized to help them properly understand what you’re trying to communicate with your content so that your page is ultimately be found in search.
So the questions remains - how do you structure your website so that search engines will rank you in search results? In a nutshell, combine a well thought out plan with great content and quality links and you will gain search engine success!
If you’re feeling a bit confused, don’t worry, you’re not alone, we will explain the inner workings of SEO and some useful SEO tips in the upcoming blogs, so watch this space for more!