There are many myths and misconceptions surrounding SEO.
SEO is always changing and evolving, so quite often tactics and perceptions of valuable SEO strategies are now outdated or have evolved in some way. Let’s ‘debunk some common ‘SEO myths’ once and for all.
Myth 1. Small changes won’t affect my SEO
Some businesses will innocently make a minor change to their website, a change of username, a tweak to the navigation bar, a change to a page header or title tag or a new block of text added to the home page, without realising the possible consequences. This is especially relevant to small low authority businesses sites but can also affect larger sites, depending on the changes made. Businesses can potentially lose their dominant search presence simply by a modification, usually suggested by a non-specialist and sometimes the impact can be serious. Making a wrong change can mean losing valuable search rankings, which in turn can have a serious affect sales. It’s best to always properly assess the situation before making any changes to make sure you know the impact it will have on your site.
Myth 2. Once the site is optimised, you can sit back and watch.
Many businesses have the idea that once you have optimised your site, theres no need to touch it again, unfortunately that is not the case. The best way to look at SEO, is like a moving film, rather than a still photograph snapshot. It’s constantly evolving, with new technology emerging that will influence that way people research and buy. SEO needs constant focus and work to stay up-to-date. Google looks at things like social signals, authority back links and user trust to rank your website. These are all things that take time to grow and can’t be fixed through shortcuts.
Myth 3. Citations are the new thing, link building is dead
A new ‘trend’ is that citations are replacing link building. Citations being a reference to a published or unpublished source without linking to it. Yes, citations can help, but link building is still highly valuable. Your site might have 50 citations and no links but rank lower than a site with five citations and 10 links if the latter site has better quality connections. The most important factor here really is the quality of either. Quality, not quantity, is what matters. A long time can pass between the posting of spammy links and any negative impact being felt on websites, so avoid spamming, it will catch up to you in the end.
Myth 4. You own your search rankings
It’s important to remember your rankings on Google are a privilege. Google doesn't owe you anything. Just because your business is large or successful, it doesn’t mean that Google will give you special treatment. You’ll have to put in the hard yards, just like any smaller business in order to get stellar results. Some people can get stuck on only targeting “new traffic”, thinking their current rankings will remain forever. The mistake can be when you get too settled and sit there drinking champaign thinking your rankings will last forever, when the reality is, placements can shift at anytime without warning. Losing search engine rankings have the potential to serious effect sales (Especially for small businesses.) This is why it’s always good to be on the defence, watching what’s going on and being ahead of the game.
Myth 5. Social Media isn’t a big deal for businesses SEO
This couldn’t be further from the truth. This is changing and more and more people are starting to understand the importance of social media for their business. Social Media, especially Facebook and Google Plus, can be some of the biggest referral sites to bring traffic to your website. It’s important to put focus on having the social media platforms most relevant to your business, ensuring to implement a content and promotion plan for each. Not only is social media a great way to get your content ‘out there’, but posting regularly, encouraging engagements and producing quality content can have a positive impact on rankings.
It’s good to be aware of the quality and the amount of time required before diving into social media, by the same token, a poor social media presence can have a negative impact on overall businesses branding and perception. Recognising what your customer wants and ensuring your content is built to connect on a personal level and drive valuable actions is the most important thing to remember.
It always disturbs me when I see businesses only promoting news or events, while making no effort to provide special value or connect with their audience in any way.
Let us know, how has social media influenced your business?