Now that you know what SEO is, or at least the basics. It’s time to get prepared.
So how do you know if you’re ready to delve into the SEO world? Here’s a few basic things you’ll need to know. We’ve come up with ‘four C’s’ that will help you to focus on some quite basic but incredibly necessary SEO tasks.
You need to have content “flowing from the heavens”. The more content you have the better. It’s always good to have a pool of content waiting and ready to go when you need it. You should aim to be a few weeks ahead so you don’t run out of content and are able to keep your updates consistent without putting up last minute posts. Which brings us to the second C.
Having consistent updates are a huge part of your SEO. One of the most common mistakes within companies on the area of blogging and social media is inconsistency and lack of strategy around their online presence. Some people believe that as long as you have a Facebook Company Page, that means your pure existence will be enough to gain popularity, likes and engagement- sadly this is far from the truth. Having consistent, creative posts that provide MASSIVE value to your audience will help to grow your audience and ultimately make a huge difference in your SEO.
It’s very important that you have a content plan and strategy in place. You need to know where you’re going to post your content to get the best results. No one will find your content purely by googling it, unless you promote it online. You want to make as easy as possible for your content to be found.
It’s important to have multiple contact points for your content so that it can be found and indexed quickly. So get out there and use your social media, blog and affiliated sites to point to your fresh new content. You want to make it as easy as possible for your content to be found but be sure not to spam the interwebzz...too many unnatural looking links and promotions of your content will end up hurting your SEO.
Now you know the 4 C’s, you are ready to jump into the world of SEO!
Dont forget to check back here or subscribe to our social networks for more SEO tips coming soon :).
For more info, check out this week’s Vlog with Luke on YouTube above and subscribe to our channel!
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