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  • How To Get Max Value Out Of Google +

    We all know Google Plus is important for SEO but let’s face it, sometimes Google Plus can seem deserted! It’s not the easiest social network to gain a following, so how do we engage an audience? We’re going to have a look at why it is worth having Google + and how we can engage our audience.

    Why Have Google Plus?

    While Google Plus isn’t as popular as Facebook or Twitter, the number of monthly active users on any Google product now exceeds over 500 million. While it still has while to go to compare to the 1 billion, 110 monthly active users on Facebook, it holds a massive amount of potential and Google hasn’t given up yet. Unlike Facebook and Twitter, Google Plus allows you to interact through many more avenues like YouTube and direct Google search.

    This means that for visitors who engage with you through Google+, the potential traffic channels multiply. This can only work if you put the effort in to engage your audience and then they actually engage with your page. Although Google Plus is similar to Facebook, it involves a few new tactics that some people can easily miss and could lose opportunities to engage with your followers. So heres a few tips you can use to make the most out of Google Plus.

     1. Always have a Title

    This may sound really basic but it makes a huge difference and is something often people miss. Unlike the other social networks, Google Plus posts are like mini blogs, so not only will it make your blog stand out, but it will also incorporate your headline into the title tag of the post and will also be the headline that appears in Google search results. Spend a bit of time on this and make sure it’s SEO friendly and fits with your mini blog. 

     2. Utilize your circles

    Once you’ve come up with some great content, it’s important that you make the most of sharing with your audience. A great feature on Google Plus is circles. While posting to ‘public’ is great, adding your circles and selecting individuals in your share settings will send them a notification and post it directly to them. This could be very powerful or very dangerous so remember, with great power comes great responsibility and don’t spam.

     3. Use Formatting

    Another great thing that Google plus has over other social platforms is the ability to use formatting and special symbols. This will allow your content to be set out a lot more clearly and make your posts easier to read and more appealing to your audience.

     4. Use hashtags

    We all know about hashtags from Facebook and Twitter, but Google Plus uses them in completely different ways. Google has the ability to create auto hashtags and will use them to organise and recommend content, and form relationships between topics. If you don’t add your own hashtags, Google will identify the main keywords in your text and convert them into hashtags. This may not be the best option and isn’t always accurate, so make sure you add your own relevant hashtags at the end of the body of each post, but don’t spam. Here’s some insight into hashtags by Mark Traphagen.
    Google + Hash Tags

    5. Make sure you have a Google + page URL

    Having a Google Plus URL will make it a lot easier for people to find you in search results and will also help a great deal in SEO. To find out more, check out one of our blog’s as Luke explains why it’s important to have a Google PLus URL and how to get one here: http://geekseo.com.au/geek-seo-blog/14011742/googlepluspersonalurl

    6. Promote +1’s

    In the past, it’s been quite evident that +1’s have had a positive effect on Google search rankings. This means +1’s can potentially be quite valuable so promoting the ability to +1 your content might not be such a bad idea! Ensure you have +1 snippits for your page to make this even easier for people to do. You can find the details here: https://developers.google.com/+/web/+1button/

    Do you have any extra Google + tips? Let us know!

  • How to Create Compelling Content

    Do other people want to share your content?



     It’s one thing to have a lot of content, but is it quality content? The most important thing is having content that people will want to read and share with their friends. I’ve compiled a few tips to help you create effective content that will engage your audience.

    With a bit of creativity and having a content strategy, you will create a following and attract people to your page. Here’s a few tips that will help you create engageing content.

    • It’s important to have a eye catching headline. You need to be able to draw people in. No one is going to read your content if your title is boring, you need to give your readers some incentive to want to read on.

    • Surprisingly, having a great image can make a huge difference, especially on social network sites like Facebook and Google + and of course, Pinterest.

    • Make sure you don’t have any pop ups or anything that will slow down your loading time. People can be impatient when trolling online, they want to see your content as quickly as possible, or they will get board and click away.

    • Keep your posts relevant to your audience.

    • When posting on Twitter- Keep your tweets short and sweet. Twitter gives you 140 characters for a reason. Don’t ramble on, get to the point. Another reason for this is that you need to allow people the space to retweet your content and be able to write their own comments and opinions. It will encourage and allow people to engage with your content.

    • A clean, good-looking site design with user friendly formatting makes a great reader experience — and that will increase your shares.

    • Track your results: So you posted a random funny cat video, your comments, likes and followers increased, but now what do you do? It’s important to know why some posts are ranking better than others! Make sure they tie into your overall content strategy or they will become posts for the sake of posts, which are great at that point in time but the popularity will die and then what? You will just eventually hit a dead end.

    Most importantly, make sure your content is remarkably useful, reasonably entertaining and reader-friendly. That’s the kind of content that influential social media mavens like to share.

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