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  • How To Get Max Value Out Of Google +

    We all know Google Plus is important for SEO but let’s face it, sometimes Google Plus can seem deserted! It’s not the easiest social network to gain a following, so how do we engage an audience? We’re going to have a look at why it is worth having Google + and how we can engage our audience.

    Why Have Google Plus?

    While Google Plus isn’t as popular as Facebook or Twitter, the number of monthly active users on any Google product now exceeds over 500 million. While it still has while to go to compare to the 1 billion, 110 monthly active users on Facebook, it holds a massive amount of potential and Google hasn’t given up yet. Unlike Facebook and Twitter, Google Plus allows you to interact through many more avenues like YouTube and direct Google search.

    This means that for visitors who engage with you through Google+, the potential traffic channels multiply. This can only work if you put the effort in to engage your audience and then they actually engage with your page. Although Google Plus is similar to Facebook, it involves a few new tactics that some people can easily miss and could lose opportunities to engage with your followers. So heres a few tips you can use to make the most out of Google Plus.

     1. Always have a Title

    This may sound really basic but it makes a huge difference and is something often people miss. Unlike the other social networks, Google Plus posts are like mini blogs, so not only will it make your blog stand out, but it will also incorporate your headline into the title tag of the post and will also be the headline that appears in Google search results. Spend a bit of time on this and make sure it’s SEO friendly and fits with your mini blog. 

     2. Utilize your circles

    Once you’ve come up with some great content, it’s important that you make the most of sharing with your audience. A great feature on Google Plus is circles. While posting to ‘public’ is great, adding your circles and selecting individuals in your share settings will send them a notification and post it directly to them. This could be very powerful or very dangerous so remember, with great power comes great responsibility and don’t spam.

     3. Use Formatting

    Another great thing that Google plus has over other social platforms is the ability to use formatting and special symbols. This will allow your content to be set out a lot more clearly and make your posts easier to read and more appealing to your audience.

     4. Use hashtags

    We all know about hashtags from Facebook and Twitter, but Google Plus uses them in completely different ways. Google has the ability to create auto hashtags and will use them to organise and recommend content, and form relationships between topics. If you don’t add your own hashtags, Google will identify the main keywords in your text and convert them into hashtags. This may not be the best option and isn’t always accurate, so make sure you add your own relevant hashtags at the end of the body of each post, but don’t spam. Here’s some insight into hashtags by Mark Traphagen.
    Google + Hash Tags

    5. Make sure you have a Google + page URL

    Having a Google Plus URL will make it a lot easier for people to find you in search results and will also help a great deal in SEO. To find out more, check out one of our blog’s as Luke explains why it’s important to have a Google PLus URL and how to get one here: http://geekseo.com.au/geek-seo-blog/14011742/googlepluspersonalurl

    6. Promote +1’s

    In the past, it’s been quite evident that +1’s have had a positive effect on Google search rankings. This means +1’s can potentially be quite valuable so promoting the ability to +1 your content might not be such a bad idea! Ensure you have +1 snippits for your page to make this even easier for people to do. You can find the details here: https://developers.google.com/+/web/+1button/

    Do you have any extra Google + tips? Let us know!

  • Pulling Apart SEO Myths

    There are many myths and misconceptions surrounding SEO.

    SEO is always changing and evolving, so quite often tactics and perceptions of valuable SEO strategies are now outdated or have evolved in some way. Let’s ‘debunk some common ‘SEO myths’ once and for all.

    Myth 1. Small changes won’t affect my SEO

    Some businesses will innocently make a minor change to their website, a change of username, a tweak to the navigation bar, a change to a page header or title tag or a new block of text added to the home page, without realising the possible consequences. This is especially relevant to small low authority businesses sites but can also affect larger sites, depending on the changes made. Businesses can potentially lose their dominant search presence simply by a modification, usually suggested by a non-specialist and sometimes the impact can be serious. Making a wrong change can mean losing valuable search rankings, which in turn can have a serious affect sales. It’s best to always properly assess the situation before making any changes to make sure you know the impact it will have on your site.

    Myth 2. Once the site is optimised, you can sit back and watch.

    Many businesses have the idea that once you have optimised your site, theres no need to touch it again, unfortunately that is not the case. The best way to look at SEO, is like a moving film, rather than a still photograph snapshot. It’s constantly evolving, with new technology emerging that will influence that way people research and buy. SEO needs constant focus and work to stay up-to-date. Google looks at things like social signals, authority back links and user trust to rank your website. These are all things that take time to grow and can’t be fixed through shortcuts.

    Myth 3. Citations are the new thing, link building is dead

    A new ‘trend’ is that citations are replacing link building. Citations being a reference to a published or unpublished source without linking to it. Yes, citations can help, but link building is still highly valuable. Your site might have 50 citations and no links but rank lower than a site with five citations and 10 links if the latter site has better quality connections. The most important factor here really is the quality of either. Quality, not quantity, is what matters. A long time can pass between the posting of spammy links and any negative impact being felt on websites, so avoid spamming, it will catch up to you in the end.

    Myth 4. You own your search rankings

    It’s important to remember your rankings on Google are a privilege. Google doesn't owe you anything. Just because your business is large or successful, it doesn’t mean that Google will give you special treatment. You’ll have to put in the hard yards, just like any smaller business in order to get stellar results. Some people can get stuck on only targeting “new traffic”, thinking their current rankings will remain forever. The mistake can be when you get too settled and sit there drinking champaign thinking your rankings will last forever, when the reality is, placements can shift at anytime without warning. Losing search engine rankings have the potential to serious effect sales (Especially for small businesses.) This is why it’s always good to be on the defence, watching what’s going on and being ahead of the game.

    Myth 5. Social Media isn’t a big deal for businesses SEO

    This couldn’t be further from the truth. This is changing and more and more people are starting to understand the importance of social media for their business. Social Media, especially Facebook and Google Plus, can be some of the biggest referral sites to bring traffic to your website. It’s important to put focus on having the social media platforms most relevant to your business, ensuring to implement a content and promotion plan for each. Not only is social media a great way to get your content ‘out there’, but posting regularly, encouraging engagements and producing quality content can have a positive impact on rankings.

    It’s good to be aware of the quality and the amount of time required before diving into social media, by the same token, a poor social media presence can have a negative impact on overall businesses branding and perception. Recognising what your customer wants and ensuring your content is built to connect on a personal level and drive valuable actions is the most important thing to remember.
    It always disturbs me when I see businesses only promoting news or events, while making no effort to provide special value or connect with their audience in any way.

    Let us know, how has social media influenced your business?

  • How To Know If You’re Ready For SEO

    Now that you know what SEO is, or at least the basics. It’s time to get prepared.

    So how do you know if you’re ready to delve into the SEO world? Here’s a few basic things you’ll need to know. We’ve come up with ‘four C’s’ that will help you to focus on some quite basic but incredibly necessary SEO tasks.

    Content:

    You need to have content “flowing from the heavens”. The more content you have the better. It’s always good to have a pool of content waiting and ready to go when you need it. You should aim to be a few weeks ahead so you don’t run out of content and are able to keep your updates consistent without putting up last minute posts. Which brings us to the second C.

    Consistency:

    Having consistent updates are a huge part of your SEO. One of the most common mistakes within companies on the area of blogging and social media is inconsistency and lack of strategy around their online presence. Some people believe that as long as you have a Facebook Company Page, that means your pure existence will be enough to gain popularity, likes and engagement- sadly this is far from the truth. Having consistent, creative posts that provide MASSIVE value to your audience will help to grow your audience and ultimately make a huge difference in your SEO.

    Content Plan:

    It’s very important that you have a content plan and strategy in place. You need to know where you’re going to post your content to get the best results. No one will find your content purely by googling it, unless you promote it online. You want to make as easy as possible for your content to be found.

    Contact:

    It’s important to have multiple contact points for your content so that it can be found and indexed quickly. So get out there and use your social media, blog and affiliated sites to point to your fresh new content. You want to make it as easy as possible for your content to be found but be sure not to spam the interwebzz...too many unnatural looking links and promotions of your content will end up hurting your SEO.

    Now you know the 4 C’s, you are ready to jump into the world of SEO!
    Dont forget to check back here or subscribe to our social networks for more SEO tips coming soon :).

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