Geek SEO Blog

Social Media
  • How To Get Max Value Out Of Google +

    We all know Google Plus is important for SEO but let’s face it, sometimes Google Plus can seem deserted! It’s not the easiest social network to gain a following, so how do we engage an audience? We’re going to have a look at why it is worth having Google + and how we can engage our audience.

    Why Have Google Plus?

    While Google Plus isn’t as popular as Facebook or Twitter, the number of monthly active users on any Google product now exceeds over 500 million. While it still has while to go to compare to the 1 billion, 110 monthly active users on Facebook, it holds a massive amount of potential and Google hasn’t given up yet. Unlike Facebook and Twitter, Google Plus allows you to interact through many more avenues like YouTube and direct Google search.

    This means that for visitors who engage with you through Google+, the potential traffic channels multiply. This can only work if you put the effort in to engage your audience and then they actually engage with your page. Although Google Plus is similar to Facebook, it involves a few new tactics that some people can easily miss and could lose opportunities to engage with your followers. So heres a few tips you can use to make the most out of Google Plus.

     1. Always have a Title

    This may sound really basic but it makes a huge difference and is something often people miss. Unlike the other social networks, Google Plus posts are like mini blogs, so not only will it make your blog stand out, but it will also incorporate your headline into the title tag of the post and will also be the headline that appears in Google search results. Spend a bit of time on this and make sure it’s SEO friendly and fits with your mini blog. 

     2. Utilize your circles

    Once you’ve come up with some great content, it’s important that you make the most of sharing with your audience. A great feature on Google Plus is circles. While posting to ‘public’ is great, adding your circles and selecting individuals in your share settings will send them a notification and post it directly to them. This could be very powerful or very dangerous so remember, with great power comes great responsibility and don’t spam.

     3. Use Formatting

    Another great thing that Google plus has over other social platforms is the ability to use formatting and special symbols. This will allow your content to be set out a lot more clearly and make your posts easier to read and more appealing to your audience.

     4. Use hashtags

    We all know about hashtags from Facebook and Twitter, but Google Plus uses them in completely different ways. Google has the ability to create auto hashtags and will use them to organise and recommend content, and form relationships between topics. If you don’t add your own hashtags, Google will identify the main keywords in your text and convert them into hashtags. This may not be the best option and isn’t always accurate, so make sure you add your own relevant hashtags at the end of the body of each post, but don’t spam. Here’s some insight into hashtags by Mark Traphagen.
    Google + Hash Tags

    5. Make sure you have a Google + page URL

    Having a Google Plus URL will make it a lot easier for people to find you in search results and will also help a great deal in SEO. To find out more, check out one of our blog’s as Luke explains why it’s important to have a Google PLus URL and how to get one here: http://geekseo.com.au/geek-seo-blog/14011742/googlepluspersonalurl

    6. Promote +1’s

    In the past, it’s been quite evident that +1’s have had a positive effect on Google search rankings. This means +1’s can potentially be quite valuable so promoting the ability to +1 your content might not be such a bad idea! Ensure you have +1 snippits for your page to make this even easier for people to do. You can find the details here: https://developers.google.com/+/web/+1button/

    Do you have any extra Google + tips? Let us know!

  • Pulling Apart SEO Myths

    There are many myths and misconceptions surrounding SEO.

    SEO is always changing and evolving, so quite often tactics and perceptions of valuable SEO strategies are now outdated or have evolved in some way. Let’s ‘debunk some common ‘SEO myths’ once and for all.

    Myth 1. Small changes won’t affect my SEO

    Some businesses will innocently make a minor change to their website, a change of username, a tweak to the navigation bar, a change to a page header or title tag or a new block of text added to the home page, without realising the possible consequences. This is especially relevant to small low authority businesses sites but can also affect larger sites, depending on the changes made. Businesses can potentially lose their dominant search presence simply by a modification, usually suggested by a non-specialist and sometimes the impact can be serious. Making a wrong change can mean losing valuable search rankings, which in turn can have a serious affect sales. It’s best to always properly assess the situation before making any changes to make sure you know the impact it will have on your site.

    Myth 2. Once the site is optimised, you can sit back and watch.

    Many businesses have the idea that once you have optimised your site, theres no need to touch it again, unfortunately that is not the case. The best way to look at SEO, is like a moving film, rather than a still photograph snapshot. It’s constantly evolving, with new technology emerging that will influence that way people research and buy. SEO needs constant focus and work to stay up-to-date. Google looks at things like social signals, authority back links and user trust to rank your website. These are all things that take time to grow and can’t be fixed through shortcuts.

    Myth 3. Citations are the new thing, link building is dead

    A new ‘trend’ is that citations are replacing link building. Citations being a reference to a published or unpublished source without linking to it. Yes, citations can help, but link building is still highly valuable. Your site might have 50 citations and no links but rank lower than a site with five citations and 10 links if the latter site has better quality connections. The most important factor here really is the quality of either. Quality, not quantity, is what matters. A long time can pass between the posting of spammy links and any negative impact being felt on websites, so avoid spamming, it will catch up to you in the end.

    Myth 4. You own your search rankings

    It’s important to remember your rankings on Google are a privilege. Google doesn't owe you anything. Just because your business is large or successful, it doesn’t mean that Google will give you special treatment. You’ll have to put in the hard yards, just like any smaller business in order to get stellar results. Some people can get stuck on only targeting “new traffic”, thinking their current rankings will remain forever. The mistake can be when you get too settled and sit there drinking champaign thinking your rankings will last forever, when the reality is, placements can shift at anytime without warning. Losing search engine rankings have the potential to serious effect sales (Especially for small businesses.) This is why it’s always good to be on the defence, watching what’s going on and being ahead of the game.

    Myth 5. Social Media isn’t a big deal for businesses SEO

    This couldn’t be further from the truth. This is changing and more and more people are starting to understand the importance of social media for their business. Social Media, especially Facebook and Google Plus, can be some of the biggest referral sites to bring traffic to your website. It’s important to put focus on having the social media platforms most relevant to your business, ensuring to implement a content and promotion plan for each. Not only is social media a great way to get your content ‘out there’, but posting regularly, encouraging engagements and producing quality content can have a positive impact on rankings.

    It’s good to be aware of the quality and the amount of time required before diving into social media, by the same token, a poor social media presence can have a negative impact on overall businesses branding and perception. Recognising what your customer wants and ensuring your content is built to connect on a personal level and drive valuable actions is the most important thing to remember.
    It always disturbs me when I see businesses only promoting news or events, while making no effort to provide special value or connect with their audience in any way.

    Let us know, how has social media influenced your business?

  • How to Create Compelling Content

    Do other people want to share your content?



     It’s one thing to have a lot of content, but is it quality content? The most important thing is having content that people will want to read and share with their friends. I’ve compiled a few tips to help you create effective content that will engage your audience.

    With a bit of creativity and having a content strategy, you will create a following and attract people to your page. Here’s a few tips that will help you create engageing content.

    • It’s important to have a eye catching headline. You need to be able to draw people in. No one is going to read your content if your title is boring, you need to give your readers some incentive to want to read on.

    • Surprisingly, having a great image can make a huge difference, especially on social network sites like Facebook and Google + and of course, Pinterest.

    • Make sure you don’t have any pop ups or anything that will slow down your loading time. People can be impatient when trolling online, they want to see your content as quickly as possible, or they will get board and click away.

    • Keep your posts relevant to your audience.

    • When posting on Twitter- Keep your tweets short and sweet. Twitter gives you 140 characters for a reason. Don’t ramble on, get to the point. Another reason for this is that you need to allow people the space to retweet your content and be able to write their own comments and opinions. It will encourage and allow people to engage with your content.

    • A clean, good-looking site design with user friendly formatting makes a great reader experience — and that will increase your shares.

    • Track your results: So you posted a random funny cat video, your comments, likes and followers increased, but now what do you do? It’s important to know why some posts are ranking better than others! Make sure they tie into your overall content strategy or they will become posts for the sake of posts, which are great at that point in time but the popularity will die and then what? You will just eventually hit a dead end.

    Most importantly, make sure your content is remarkably useful, reasonably entertaining and reader-friendly. That’s the kind of content that influential social media mavens like to share.

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  • Google Plus Customised URL's

    Google is now offering an option to be able to customise your Google Plus Page URL.

    A personalised URL is a short, simple web address that will link you directly to your Google Plus profile or page. This feature is fantastic as it allows you to link to your page without the clunky numbers.

    For example I could have:

    https://plus.google.com/+MelFry

    instead of a billion numbers

    eg:
    https://plus.google.com/763827648

    Personalised URL’s are great for SEO because they play a big part in helping search engines to decide the relevance of potential search results. They’re also really useful for helping people to remember how to get to your social profile, and makes it a lot better to promote on your website or print media.

    There’s just a few guidelines you need to follow to be eligible for a personalised URL.
    1. You have to have at least 10 followers in your page circles.

    2. Your account needs to have been active for at least a month.

    3. You have to have a profile photo on your profile or page to show that you’re a real person. (which is pretty much a given)

    You can make sure your page is eligible for a Google Plus URL by providing a link between your Google Plus page and your website. You can do this by connecting your Google Plus page and your website using the Google Plus badge on your website, linking your website to your Google plus page and adding your website link on your Google Plus page.

    Before you get too excited and start making your own ‘Batman’ URL’s, note this.
    Google doesn’t let you choose your own URL, but instead will automatically choose one for you, based around your name. This has caused lots of controversy online because Google have often suggested pretty useless and ugly URL’s for you.

    Google states that you can’t really change your URL once it’s set, except for changing the formatting, or changing from uppercase to lowercase, so choose wisely.

    If your account has been established you may get the option to create your own, but it’s a bit of a process with not a lot of flexibility. You will have to submit your request, complete with a valid reason for the change then after you've submitted it, Google will review it and a couple of days later, let you know if it's approved, or if you need to try again.

    Goodluck.

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  • Why Bother With a Facebook Page?

    Many businesses are starting to ask the question, ‘Why should we bother with a Facebook page?’ I mean, it’s a fair bit of work keeping your page updated, is it just a waste of time?’

    Even if your audience has no intention of buying anything on Facebook, it most certainly isnt a waste of time, the relationships you can build with your customers on Facebook can be extremely valuable to your business in so many ways.

    Heres just a few benefits to creating a Facebook page:

    Being on Facebook allows you to be found in a unique way
    Your customers will be able to ‘like’ your page, read your posts and share them with their friends. It will allow you to have personal, one-on-one conversations with your audience, which will help to build relationships and trust. Not only does it benefit your customers individually, but it also provides your business with another avenue for introducing customers who may have never found your website. Social sharing is basically another form of ‘word of mouth’ and we all know how valuable word of mouth can be! Facebook also provides a way for future employees, customers, and even the media to find information about your company values, character and the products and services you offer on a deeper level.

    • Social is good for your SEO
      Social signals around your website content are quite valuable when it comes to search rankings. This means the better the content and engagement on Facebook, (eg: the more likes, shares and comments) the more search engines will see your site as relevant and therefore likely give you higher rankings in search. As a business, you want to show up on search engines and make it as easy as you can for people to find you. Having a Facebook Business Page will help drive traffic to your site and the great thing is, Facebook not only allows, but encourages you to link to your website. Even redirecting a small amount of traffic from Facebook could grately improve the amount of traffic on your website.


    For some really interesting correlation data stats on the link between social activity and search rankings, check out this 2013 search ranking factors article by Moz:


    http://moz.com/search-ranking-factors


    Basically what this tell us is that if you are running a facebook page, firstly, It’s going to help your website rankings if your Facebook presence is done properly. Secondly, you want to be focusing on increasing your content shares as Facebook shares have the highest correlation with search rankings.

    • You need to be where your audience is
      Theres no doubt that with the total number of active users exceeding 1.31 billion people each month, Facebook has become an active part of life for a fifth of the worlds population as of Jan 2014. Let’s face it: your clients are not going to log onto your website every day, but more than half of all users log on to Facebook in any given day and could come across your page, you don’t want to miss that opportunity.

    • Having a Facebook business page can also make it easier to reach large groups of people frequently, with a message targeted to your customers needs.
      Facebook supplies you with insights that allow you to track your page likes, post reach, and level of user engagement. This will give you a broader understanding of your audience and allow you to utilize this information to target your audience with your posts and also advertising.


    Now that you know why having your own business page is so important, what are you waiting for? Here’s Facebook’s step by step guide on how to set up your own page:

    https://www.facebook.com/help/www/104002523024878

    Follow us for more interesting articles, and we’ll see you on facebook!