Geek SEO Blog

Category
  • 3 Keys to Great SEO - Coffee Drinkers Edition

    I LOVE COFFEE…!!!... and I’ve also had the pleasure of working as a barista in the past, which certainly had it’s benefits for a coffee addicted individual like myself. Since starting SEO consulting in 2012 I’ve seen a HUGE amount of similarities between what it takes to make a great coffee and what it takes to execute a winning SEO campaign.

    I’m a big advocate for both quality coffee and quality SEO, so today I’m going to bring the two together in an attempt to give you 3 of the major keys to SEO success and put them into relatable comparisons that all us coffee drinkers can understand!

    Here we go:

    1. It’s all in the process & preparation

    The difference between a great coffee and a terrible one lies in the quality of the bean, setup of the espresso machine and grinder the tools used, the experience, head knowledge and skill of the barista and attention to detail through the entire coffee making process.

    You can’t just grind some coffee and add some water! Each shot should be weighed and timed, use the right amount of pressure, served at the right temperature. Every little variable matters and can mean the difference between a good coffee and Starbucks!

    The preparation, process and execution of an SEO campaign is the same. It needs to be practiced and precise in order to provide great results.

    The time that goes into preparing an SEO campaign tailored and geared towards the clients needs is one of the most important steps. An SEO consultant should understand in detail the needs of your business and how they can concoct a precise SEO campaign that gives you results and will leave you wanting more.

     

    2. One flavour does not please all

    The myth of 'instant SEO' is just that, a myth. "Instant" SEO leaves you with a bad taste, drops you hard and isn’t made with love. Much like coffee, there’s a different flavour of SEO required to achieve the unique goals of each business. For instance, you may need a bigger focus on social, inbound links or perhaps content optimisation; maybe you’re a cappuccino kinda guy, or maybe a soy latte, even an espresso, do you need some sugar with your cup of joe? It's important to find out what it takes in order to get the results you’re looking for and that can sometimes take a while and some trial and error to figure out.

    At the end of the day it’s all about hitting the winning combination of each ingredient in order to produce a quality campaign that will help your business thrive online. There are people out there who will offer you “instant results” that they claim are easy to achieve (aka Blend 43), but when it comes down to it, the hit from instant results dissappears quickly and never tastes as good. Why not enjoy a single origin long black from Ethiopia instead?

     

    3. Constant recalibration is required to produce quality results

    To produce a great coffee constant attention must be given to the always changing variables. The machine, air temperature, humidity, the grind, water temperature, dosing weight must be constantly adjusted and tested to ensure the right results are being produced. This kind of careful study of the results and recalibration is also required when executing an ongoing SEO campaign.

    Just to name a few, it’s imperative to keep an eye on link scape, site errors, site referrers, content value & consistency, time on site, page load times, titles and metadata, and of course the Google algorithm changes. A slight change in one could mean a shift of focus is needed to the others. You’ve got to keep your eye on it and know what to do to fix it!

    So there are just some of the similarities between making coffee and an SEO campaign! Have you thought of any similarities? Let us know in the comments below! Or if this blog has tickled your appetite for an SEO campaign of your own, click here, fill out the tiny form and we’ll send you out a free quote tailored for your business!

     

  • 4 Easy Tips For Building Your Local SEO Presence

    The internet is big. Really big! Sometimes opening a new tab to begin a Google search can feel like searching for a needle in a haystack. But when you’re that needle, all you want is to be found! Especially if you’re a local business. Often it’s easy for the little guy to be drowned out by big corporations and franchises, but keep reading for some secrets to make being local one of your biggest assets.

    Here’s some history: Google’s Venice update in 2012 is what brought localised organic search results to the masses. There’s no benefit for someone in Adelaide to see search results for a plumber in Sydney, hence the beauty of localised results. For smaller businesses, it is essential to optimise your online presence for where you are at!

    So let’s begin! Here are my big tips for getting yourself locally listed.

     

    1. Google My Business 

    Let’s start at the most important. Ever noticed the map that’s displayed on the right hand side of your Google search results?

     

    Screen Shot 2014-11-13 at 3.08.17 pm.png

     

    That map and the (usually indented and at the top) first few results are what local listings and Google Business can get you. Where a lot of people suffer is in not having a verified location with Google My Business and no other authoritative listings of their address for Google to check against. What makes search engines so great is that they don’t just take someone’s word for it. You’ve got to prove what you’re saying is true, and other people have got to be saying it too.

    As with all things SEO, nothing is a guarantee, but setting up a Google Business listing for yourself sure will help a lot! Chances are Google has already identified your business and has attempted to fill in the details on your behalf based on info from all over the world wide web. You can check that and either claim or create your own listing here. The steps are pretty self explanatory and will require you to verify that you are the owner/working on behalf of the owner of the business in question. From there, for the love of God make a Google + page if you haven’t already.


    2. Local Listings

    Depending on your area, there are usually a lot of options for online local listing directories that have a good domain authority and standing with Google. You want to be careful though: listing yourself on lots of low quality directories can have a negative effect to your rankings and serp results. This post from Bright Local gives a top 50 list of local directories based on how often they appeared in their citation tool. Basically, how often search engines ranked them in their results. It’s a great place to start and will give you a whole lot of options for listing your details.

    Now it is super important to ensure the details you list on these directories are identical to what is shown on your website, Google Business and Google + page. If it is not consistent, Google will either disregard it or will use it and you’ll end up with incorrect details in the search results. You’ll also want to include as much info as possible: fax numbers, email address, P.O. Box, physical address, contact name, contact number. Essentially, the more detail you give, the more it’ll help you rank.

     

    3. Social Media

    I’m sure we all know that having a social media presence for your business is SUPER important. Having your business’s details on there is ALSO super important. Google and the other major search engines give a lot of ranking weight to social media profiles/pages. On some, like Instagram, there’s no option for your business details. But on others (Facebook, Google +, LinkedIn) there is plenty of opportunity to further authenticate your business’s contact details. So make sure you do!

     

    4. Apple Maps

    Even though Apple hasn’t officially released its new Apple Maps Connect program in Australia yet, it is out in the U.S. and it’ll be down under before long. So why not spend the time preparing so you’re ready to be one of the first businesses on there! You can sign up to be notified when it is released in Australia just by singing in with an Apple ID and searching for your business. If you’ve already listed your business with Yelp (if you haven’t, drop everything and do it now!), chances are it’ll show up in Apple Maps Connect already. Until it’s released in Australia though, you won’t be able to edit any details.

    Well those are my 4 easy tips to getting your local business listed in search results. I know what you’re thinking, “It’s so simple! Why doesn’t everyone do it?”! Trust me, I think that everyday...make sure you’re not one of the suckers who misses out!   

    The future is bright for local business SEO! No longer do we have to be drowned out by the loud, ugly voices of “big business”! Let us rise up and take our rightful place in the top SERP results…………….*ahem.

     

    Have more secret tips of your own? Let us know in the comments below!

    Or thinking you may need some SEO help with your business? Fill out the tiny form on our homepage and we’ll send you a free SEO quote, specific to your business!

     

  • How To Get Max Value Out Of Google +

    We all know Google Plus is important for SEO but let’s face it, sometimes Google Plus can seem deserted! It’s not the easiest social network to gain a following, so how do we engage an audience? We’re going to have a look at why it is worth having Google + and how we can engage our audience.

    Why Have Google Plus?

    While Google Plus isn’t as popular as Facebook or Twitter, the number of monthly active users on any Google product now exceeds over 500 million. While it still has while to go to compare to the 1 billion, 110 monthly active users on Facebook, it holds a massive amount of potential and Google hasn’t given up yet. Unlike Facebook and Twitter, Google Plus allows you to interact through many more avenues like YouTube and direct Google search.

    This means that for visitors who engage with you through Google+, the potential traffic channels multiply. This can only work if you put the effort in to engage your audience and then they actually engage with your page. Although Google Plus is similar to Facebook, it involves a few new tactics that some people can easily miss and could lose opportunities to engage with your followers. So heres a few tips you can use to make the most out of Google Plus.

     1. Always have a Title

    This may sound really basic but it makes a huge difference and is something often people miss. Unlike the other social networks, Google Plus posts are like mini blogs, so not only will it make your blog stand out, but it will also incorporate your headline into the title tag of the post and will also be the headline that appears in Google search results. Spend a bit of time on this and make sure it’s SEO friendly and fits with your mini blog. 

     2. Utilize your circles

    Once you’ve come up with some great content, it’s important that you make the most of sharing with your audience. A great feature on Google Plus is circles. While posting to ‘public’ is great, adding your circles and selecting individuals in your share settings will send them a notification and post it directly to them. This could be very powerful or very dangerous so remember, with great power comes great responsibility and don’t spam.

     3. Use Formatting

    Another great thing that Google plus has over other social platforms is the ability to use formatting and special symbols. This will allow your content to be set out a lot more clearly and make your posts easier to read and more appealing to your audience.

     4. Use hashtags

    We all know about hashtags from Facebook and Twitter, but Google Plus uses them in completely different ways. Google has the ability to create auto hashtags and will use them to organise and recommend content, and form relationships between topics. If you don’t add your own hashtags, Google will identify the main keywords in your text and convert them into hashtags. This may not be the best option and isn’t always accurate, so make sure you add your own relevant hashtags at the end of the body of each post, but don’t spam. Here’s some insight into hashtags by Mark Traphagen.
    Google + Hash Tags

    5. Make sure you have a Google + page URL

    Having a Google Plus URL will make it a lot easier for people to find you in search results and will also help a great deal in SEO. To find out more, check out one of our blog’s as Luke explains why it’s important to have a Google PLus URL and how to get one here: http://geekseo.com.au/geek-seo-blog/14011742/googlepluspersonalurl

    6. Promote +1’s

    In the past, it’s been quite evident that +1’s have had a positive effect on Google search rankings. This means +1’s can potentially be quite valuable so promoting the ability to +1 your content might not be such a bad idea! Ensure you have +1 snippits for your page to make this even easier for people to do. You can find the details here: https://developers.google.com/+/web/+1button/

    Do you have any extra Google + tips? Let us know!

  • Pulling Apart SEO Myths

    There are many myths and misconceptions surrounding SEO.

    SEO is always changing and evolving, so quite often tactics and perceptions of valuable SEO strategies are now outdated or have evolved in some way. Let’s ‘debunk some common ‘SEO myths’ once and for all.

    Myth 1. Small changes won’t affect my SEO

    Some businesses will innocently make a minor change to their website, a change of username, a tweak to the navigation bar, a change to a page header or title tag or a new block of text added to the home page, without realising the possible consequences. This is especially relevant to small low authority businesses sites but can also affect larger sites, depending on the changes made. Businesses can potentially lose their dominant search presence simply by a modification, usually suggested by a non-specialist and sometimes the impact can be serious. Making a wrong change can mean losing valuable search rankings, which in turn can have a serious affect sales. It’s best to always properly assess the situation before making any changes to make sure you know the impact it will have on your site.

    Myth 2. Once the site is optimised, you can sit back and watch.

    Many businesses have the idea that once you have optimised your site, theres no need to touch it again, unfortunately that is not the case. The best way to look at SEO, is like a moving film, rather than a still photograph snapshot. It’s constantly evolving, with new technology emerging that will influence that way people research and buy. SEO needs constant focus and work to stay up-to-date. Google looks at things like social signals, authority back links and user trust to rank your website. These are all things that take time to grow and can’t be fixed through shortcuts.

    Myth 3. Citations are the new thing, link building is dead

    A new ‘trend’ is that citations are replacing link building. Citations being a reference to a published or unpublished source without linking to it. Yes, citations can help, but link building is still highly valuable. Your site might have 50 citations and no links but rank lower than a site with five citations and 10 links if the latter site has better quality connections. The most important factor here really is the quality of either. Quality, not quantity, is what matters. A long time can pass between the posting of spammy links and any negative impact being felt on websites, so avoid spamming, it will catch up to you in the end.

    Myth 4. You own your search rankings

    It’s important to remember your rankings on Google are a privilege. Google doesn't owe you anything. Just because your business is large or successful, it doesn’t mean that Google will give you special treatment. You’ll have to put in the hard yards, just like any smaller business in order to get stellar results. Some people can get stuck on only targeting “new traffic”, thinking their current rankings will remain forever. The mistake can be when you get too settled and sit there drinking champaign thinking your rankings will last forever, when the reality is, placements can shift at anytime without warning. Losing search engine rankings have the potential to serious effect sales (Especially for small businesses.) This is why it’s always good to be on the defence, watching what’s going on and being ahead of the game.

    Myth 5. Social Media isn’t a big deal for businesses SEO

    This couldn’t be further from the truth. This is changing and more and more people are starting to understand the importance of social media for their business. Social Media, especially Facebook and Google Plus, can be some of the biggest referral sites to bring traffic to your website. It’s important to put focus on having the social media platforms most relevant to your business, ensuring to implement a content and promotion plan for each. Not only is social media a great way to get your content ‘out there’, but posting regularly, encouraging engagements and producing quality content can have a positive impact on rankings.

    It’s good to be aware of the quality and the amount of time required before diving into social media, by the same token, a poor social media presence can have a negative impact on overall businesses branding and perception. Recognising what your customer wants and ensuring your content is built to connect on a personal level and drive valuable actions is the most important thing to remember.
    It always disturbs me when I see businesses only promoting news or events, while making no effort to provide special value or connect with their audience in any way.

    Let us know, how has social media influenced your business?

  • How to get the most out of Pinterest

    ahh Pinterest, what’s not to like?

    Hours of scrolling, tired eyeballs, and endless infographics. I’m a massive fan of Pinterest and use it for inspiration, ideas and planning events. I found it the most helpful when I was planning my wedding. I pinned everything! Hairstyles, flowers, food ideas, shoes, colour themes, invitations ect, pretty much anything you’re looking for, you can guarantee there’ll be a board for it! Not only is Pinterest useful for personal use, it also can benefit your SEO, traffic volume, content distribution and relationship building. Depending on your number of followers and the virality of your post, Pinterest can also get your content in front of large audiences quickly and businesses with great visual content are benefiting.

    What does all this mean for brands and your business?

    Given the growing popularity of Pinterest among the social interwebs, it’s not about to die anytime soon. In fact it is only getting bigger and with the increased adoption of Vine and instagram, many social media platforms are moving toward a more visual form of social engagement. Now is great time to embrace this visual platform to promote your business.

    Here’s some stats you may find interesting:

    • Pinterest was born in March 2010, which makes it 3 and a bit years old. In that time it has earned 70 million users and 30 billion pins!

    • 75% of daily traffic comes from the Pinterest mobile site.

    • The average time spent on Pinterest per visit is 14.2 minutes as of the 29th March 2014.

    So who is using Pinterest and what are they pinning about?

    The big question is, which sex is the most addictive pinner? It looks like the girls take the cake on this one, with a whopping 80 percent of pinners being female. Additionally, women post 92 % of all pins on the site, which leaves only 8% for the guys. Which also means Pinterest could be a great place to meet the ladies…right guys? *wink wink* ;)

    If you're not sure where to begin, but you want to start using pinterest for your business, heres a few tips to get you started:

    1. Collaborate with users, interact and connect with other Pinterest users. Group boards are a great way to do this, and help earn you more pins, likes and traffic.

    2. Know your audience: Before you start posting, it’s important to have a content plan and know who your target audience is, what appeals to them and how they consume information (in this case, visuals.)

    3. Start creating specialized boards: For each audience, brainstorm a list of themes and create boards around these themes. Drive traffic through different sites. Ensure to pin images from your own website, this will add a ‘nofollow’ link to your web URL underneath your pin.

    4. Focus on quality images and a compelling description that encourages response.

    5. Moderate the board: It’s important to keep up with what’s trending at the time eg: events, looks or themes to encourage the virality of your post. Study which boards are more popular and reinforce what is working on your own board.

    6. Start Pinning: Now all you have to do is start pinning with pins that you think your audience would find visually attractive and want to re-pin. Don’t aim to sell, make sure you aim to inspire your users to re-pin, like or comment.

    7. Have fun: Don’t get caught up in the business side, Pinterest is meant to be personal and informal so dont be afraid to have fun and also pin from other content as well as your own. This is like, as my college Luke says, “Adding bait to the hook’.

    When is a good time to pin?

    Given that Pinterest is useful for planning events and inspiration, it can be very seasonal and there are some clear trends in the types of pins people are sharing at certain times. For example, holiday themed pins start to increase in August, Christmas themed pins in December, and ironically, as the top new years resolution is to lose weight, health and fitness trends seem to move up in January and the early part of the year. So keep an eye out for different trends and see how you can use them to benefit your business.

    The chart below from RJMetrics shows the best time to pin throughout the day. Pins begin really taking off at 8am, and increase throughout the day, with a final spike at around 9pm.

    pinterest-hourly-pinning-activity.png

    Now go forth and take advantage of all Pinterest has to offer. Happy Pinning!

  • How to Create Compelling Content

    Do other people want to share your content?



     It’s one thing to have a lot of content, but is it quality content? The most important thing is having content that people will want to read and share with their friends. I’ve compiled a few tips to help you create effective content that will engage your audience.

    With a bit of creativity and having a content strategy, you will create a following and attract people to your page. Here’s a few tips that will help you create engageing content.

    • It’s important to have a eye catching headline. You need to be able to draw people in. No one is going to read your content if your title is boring, you need to give your readers some incentive to want to read on.

    • Surprisingly, having a great image can make a huge difference, especially on social network sites like Facebook and Google + and of course, Pinterest.

    • Make sure you don’t have any pop ups or anything that will slow down your loading time. People can be impatient when trolling online, they want to see your content as quickly as possible, or they will get board and click away.

    • Keep your posts relevant to your audience.

    • When posting on Twitter- Keep your tweets short and sweet. Twitter gives you 140 characters for a reason. Don’t ramble on, get to the point. Another reason for this is that you need to allow people the space to retweet your content and be able to write their own comments and opinions. It will encourage and allow people to engage with your content.

    • A clean, good-looking site design with user friendly formatting makes a great reader experience — and that will increase your shares.

    • Track your results: So you posted a random funny cat video, your comments, likes and followers increased, but now what do you do? It’s important to know why some posts are ranking better than others! Make sure they tie into your overall content strategy or they will become posts for the sake of posts, which are great at that point in time but the popularity will die and then what? You will just eventually hit a dead end.

    Most importantly, make sure your content is remarkably useful, reasonably entertaining and reader-friendly. That’s the kind of content that influential social media mavens like to share.

    For more Geeky SEO Tips, follow us on Social Media:

    Facebook: www.facebook.com/geekseo

    Twitter: https://twitter.com/GeekSEOSydney

    LinkedIn: http://www.linkedin.com/company/geekseo

    Google +: https://plus.google.com/u/0/b/109142136065370687867/109142136065370687867

  • Google Plus Customised URL's

    Google is now offering an option to be able to customise your Google Plus Page URL.

    A personalised URL is a short, simple web address that will link you directly to your Google Plus profile or page. This feature is fantastic as it allows you to link to your page without the clunky numbers.

    For example I could have:

    https://plus.google.com/+MelFry

    instead of a billion numbers

    eg:
    https://plus.google.com/763827648

    Personalised URL’s are great for SEO because they play a big part in helping search engines to decide the relevance of potential search results. They’re also really useful for helping people to remember how to get to your social profile, and makes it a lot better to promote on your website or print media.

    There’s just a few guidelines you need to follow to be eligible for a personalised URL.
    1. You have to have at least 10 followers in your page circles.

    2. Your account needs to have been active for at least a month.

    3. You have to have a profile photo on your profile or page to show that you’re a real person. (which is pretty much a given)

    You can make sure your page is eligible for a Google Plus URL by providing a link between your Google Plus page and your website. You can do this by connecting your Google Plus page and your website using the Google Plus badge on your website, linking your website to your Google plus page and adding your website link on your Google Plus page.

    Before you get too excited and start making your own ‘Batman’ URL’s, note this.
    Google doesn’t let you choose your own URL, but instead will automatically choose one for you, based around your name. This has caused lots of controversy online because Google have often suggested pretty useless and ugly URL’s for you.

    Google states that you can’t really change your URL once it’s set, except for changing the formatting, or changing from uppercase to lowercase, so choose wisely.

    If your account has been established you may get the option to create your own, but it’s a bit of a process with not a lot of flexibility. You will have to submit your request, complete with a valid reason for the change then after you've submitted it, Google will review it and a couple of days later, let you know if it's approved, or if you need to try again.

    Goodluck.

    For more Geek SEO Tips, follow us on:

    Google+: https://plus.google.com/u/0/b/109142136065370687867/109142136065370687867
    FB: https://www.facebook.com/geekseo
    Twitter:
    https://twitter.com/GeekSEOSydney
    LinkedIn: http://www.linkedin.com/company/geekseo

  • Why Bother With a Facebook Page?

    Many businesses are starting to ask the question, ‘Why should we bother with a Facebook page?’ I mean, it’s a fair bit of work keeping your page updated, is it just a waste of time?’

    Even if your audience has no intention of buying anything on Facebook, it most certainly isnt a waste of time, the relationships you can build with your customers on Facebook can be extremely valuable to your business in so many ways.

    Heres just a few benefits to creating a Facebook page:

    Being on Facebook allows you to be found in a unique way
    Your customers will be able to ‘like’ your page, read your posts and share them with their friends. It will allow you to have personal, one-on-one conversations with your audience, which will help to build relationships and trust. Not only does it benefit your customers individually, but it also provides your business with another avenue for introducing customers who may have never found your website. Social sharing is basically another form of ‘word of mouth’ and we all know how valuable word of mouth can be! Facebook also provides a way for future employees, customers, and even the media to find information about your company values, character and the products and services you offer on a deeper level.

    • Social is good for your SEO
      Social signals around your website content are quite valuable when it comes to search rankings. This means the better the content and engagement on Facebook, (eg: the more likes, shares and comments) the more search engines will see your site as relevant and therefore likely give you higher rankings in search. As a business, you want to show up on search engines and make it as easy as you can for people to find you. Having a Facebook Business Page will help drive traffic to your site and the great thing is, Facebook not only allows, but encourages you to link to your website. Even redirecting a small amount of traffic from Facebook could grately improve the amount of traffic on your website.


    For some really interesting correlation data stats on the link between social activity and search rankings, check out this 2013 search ranking factors article by Moz:


    http://moz.com/search-ranking-factors


    Basically what this tell us is that if you are running a facebook page, firstly, It’s going to help your website rankings if your Facebook presence is done properly. Secondly, you want to be focusing on increasing your content shares as Facebook shares have the highest correlation with search rankings.

    • You need to be where your audience is
      Theres no doubt that with the total number of active users exceeding 1.31 billion people each month, Facebook has become an active part of life for a fifth of the worlds population as of Jan 2014. Let’s face it: your clients are not going to log onto your website every day, but more than half of all users log on to Facebook in any given day and could come across your page, you don’t want to miss that opportunity.

    • Having a Facebook business page can also make it easier to reach large groups of people frequently, with a message targeted to your customers needs.
      Facebook supplies you with insights that allow you to track your page likes, post reach, and level of user engagement. This will give you a broader understanding of your audience and allow you to utilize this information to target your audience with your posts and also advertising.


    Now that you know why having your own business page is so important, what are you waiting for? Here’s Facebook’s step by step guide on how to set up your own page:

    https://www.facebook.com/help/www/104002523024878

    Follow us for more interesting articles, and we’ll see you on facebook!

  • How To Know If You’re Ready For SEO

    Now that you know what SEO is, or at least the basics. It’s time to get prepared.

    So how do you know if you’re ready to delve into the SEO world? Here’s a few basic things you’ll need to know. We’ve come up with ‘four C’s’ that will help you to focus on some quite basic but incredibly necessary SEO tasks.

    Content:

    You need to have content “flowing from the heavens”. The more content you have the better. It’s always good to have a pool of content waiting and ready to go when you need it. You should aim to be a few weeks ahead so you don’t run out of content and are able to keep your updates consistent without putting up last minute posts. Which brings us to the second C.

    Consistency:

    Having consistent updates are a huge part of your SEO. One of the most common mistakes within companies on the area of blogging and social media is inconsistency and lack of strategy around their online presence. Some people believe that as long as you have a Facebook Company Page, that means your pure existence will be enough to gain popularity, likes and engagement- sadly this is far from the truth. Having consistent, creative posts that provide MASSIVE value to your audience will help to grow your audience and ultimately make a huge difference in your SEO.

    Content Plan:

    It’s very important that you have a content plan and strategy in place. You need to know where you’re going to post your content to get the best results. No one will find your content purely by googling it, unless you promote it online. You want to make as easy as possible for your content to be found.

    Contact:

    It’s important to have multiple contact points for your content so that it can be found and indexed quickly. So get out there and use your social media, blog and affiliated sites to point to your fresh new content. You want to make it as easy as possible for your content to be found but be sure not to spam the interwebzz...too many unnatural looking links and promotions of your content will end up hurting your SEO.

    Now you know the 4 C’s, you are ready to jump into the world of SEO!
    Dont forget to check back here or subscribe to our social networks for more SEO tips coming soon :).

    For more info, check out this week’s Vlog with Luke on YouTube above and subscribe to our channel!

    We're also on:

    FB: https://www.facebook.com/geekseo
    Twitter: https://twitter.com/GeekSEOSydney
    linkedin: http://www.linkedin.com/company/geekseo

  • What Is SEO? (In Plain English)


    Sometimes it’s good to go back to basics. We’ve heard the phrase, ‘SEO’ but for those who are still trying to get their head around it all, we thought we’d explain what SEO actually means in plain english.

    SEO stands for Search Engine Optimisation. SEO is a technique used to promote and improve the visibility of website pages. This will help increase the amount of traffic in a search engine’s ‘natural or organic’, (unpaid) search results. Unlike us, computers are text-driven, so your website needs to be structured in a way that the search engine “spiders” can understand. There are many ways you can optimise your website, including relevant keywords, links and providing relevant and quality content are just a few.

    Don’t get me wrong, search engine “Spiders” aren’t stupid, they’re actually pretty smart.
    That being said, it’s still really important to have your pages optimized to help them properly understand what you’re trying to communicate with your content so that your page is ultimately be found in search.

    So the questions remains - how do you structure your website so that search engines will rank you in search results? In a nutshell, combine a well thought out plan with great content and quality links and you will gain search engine success!

    If you’re feeling a bit confused, don’t worry, you’re not alone, we will explain the inner workings of SEO and some useful SEO tips in the upcoming blogs, so watch this space for more!